The Peekaru Baby Snuggie meme features a real-life fleece vest designed for babywearing that went viral due to its unintentionally hilarious and slightly unsettling appearance. Looking like a strange creature with a secondary head, the product photo became an instant hit for those looking to express social anxiety, curiosity, or the feeling of being protected yet observant. It is widely used to represent someone 'peeking' out of their shell or as a metaphor for being overly attached. The meme remains a staple of 'weird product' internet culture, often resurfacing whenever bizarre parenting gadgets are discussed.