Payday: The Heist, released in 2011 by Overkill Software, introduced the world to the iconic four-man crew of Dallas, Hoxton, Wolf, and Chains. While the game itself is a cooperative first-person shooter centered on high-stakes robberies, it transitioned into meme culture primarily through the distinct visuals of the clown masks and the frantic energy of the gameplay. The meme is typically used to represent a group of friends preparing for a complicated or high-stakes task, often accompanied by the game's high-octane soundtrack. It has evolved over the years alongside the success of Payday 2, becoming a staple for any online scenario involving a 'grand plan' or a chaotic group effort.