The Paula Deen meme phenomenon largely revolves around the celebrity chef's exuberant personality and her well-documented love for high-calorie ingredients, specifically butter. One of the most famous iterations, 'Paula Deen Riding Things,' began on Tumblr in 2011, where users photoshopped an image of her riding producer Gordon Elliott into various historical and pop culture scenes. Beyond the photoshop trends, her facial expressions and the 'Hey Y'all' catchphrase have become synonymous with southern hospitality taken to a comical extreme. These memes are often used to joke about unhealthy cooking habits, excess, or to provide a chaotic, joyful reaction to various internet situations.