Paul Breach, also known online as Snapshoteye or 'Beauty Beyond the Eye,' became a viral sensation on TikTok primarily due to his polarizing personality and awkward dancing videos. Known for his signature 'Hi' and distinctive ginger hair, he quickly transitioned from a niche creator to a widespread meme subject across the UK and the global internet. The memes often focus on his interactions with younger fans, his idiosyncratic speech patterns, and his tendency to go live during controversial moments. While some use the template for lighthearted mockery of his dance moves, others use it to comment on the bizarre and often uncomfortable nature of British internet celebrity culture.