Patrice Wilson and his production company, ARK Music Factory, became permanent fixtures of internet culture in 2011 following the viral explosion of Rebecca Black’s 'Friday.' Wilson became a meme in his own right for his formulaic approach to teen pop and his signature, often jarring, mid-song rap cameos—frequently appearing in a tracksuit or as a personified panda. The meme typically lampoons the 'cringe-pop' era of the early 2010s, focusing on the highly autotuned vocals and mundane lyrical themes like days of the week or holiday snacks. Today, it is used to represent an unexpected or awkward interruption, or to nostalgically mock the bizarre peak of pay-to-play viral music stardom.