Pastel Goth, also known as Nu Goth or Soft Goth, emerged in the early 2010s primarily on Tumblr as a fashion subculture that bridges the gap between creepy and cute. It subverts traditional gothic imagery—like skulls, inverted crosses, and bats—by rendering them in a palette of lavender, mint green, and baby pink. The meme-side of this aesthetic often pokes fun at the duality of having a macabre personality while maintaining a bright, colorful exterior. Whether it's 'Creepy Cute' artwork or personal fashion statements, the Pastel Goth meme serves as a visual language for those who feel they are too dark for the normies but too bright for the traditional goth scene, celebrating a unique intersection of alternative identity.