The Papyrus font meme gained legendary status largely due to the 2017 SNL digital short starring Ryan Gosling, where his character is haunted by the fact that the multi-billion dollar movie Avatar used a slightly modified version of the Papyrus typeface for its logo. Designed by Chris Costello in 1982, the font was intended to look like ancient writing but eventually became a symbol of lazy or amateur graphic design due to its ubiquitous inclusion in Windows and macOS operating systems. Today, the meme is used to mock misplaced exoticism, low-budget branding, or any situation where a professional entity makes a bafflingly common design choice that triggers the 'inner designer' in everyone.