The 'Optimum Pride' meme originated from a viral video in the Philippines where a man excitedly spots a truck resembling the Transformers leader, Optimus Prime. Instead of saying the name correctly, he shouts 'Si Optimum Pride!' followed by a hilariously accurate, yet distorted, vocal impression of the transformation sound effect: 'Ough! Ough! Ar-Ar-Ar!' The clip first gained traction on TikTok and Facebook around 2021, quickly becoming a global sensation due to the creator's infectious enthusiasm and the absurdity of the mispronunciation. It is widely used in shitposting and remix culture, often paired with deep-fried visuals or loud audio to emphasize the chaotic energy of spotting ordinary objects that look like pop culture icons.