#OpFrackOff originated as a digital campaign slogan used by environmental activists and decentralized groups like Anonymous to protest hydraulic fracturing (fracking) and its impact on the water supply and local ecosystems. The meme usually features industrial imagery, gas masks, or the iconic Guy Fawkes mask paired with slogans demanding the cessation of fracking operations. It gained traction across Twitter and Facebook as a rallying cry for environmental justice, bridging the gap between digital hacktivism and boots-on-the-ground ecological protests. Today, it serves as a versatile template for anyone looking to voice concerns about corporate environmental damage or promote sustainable energy alternatives.