The 'Oof Yikes / I'm Softblocking Right Now / Unfollowing Now' meme is a popular reaction image used to express immediate distaste or secondary embarrassment toward a social media post. Often featuring a character—most notably Margot Robbie as Barbie or a similar stylish yet horrified figure—the meme lists a hierarchy of digital rejection. It rose to prominence on platforms like Twitter and TikTok to mock 'cringe' content, bad political takes, or unsolicited advice. By humorously escalating from a simple 'oof' to the ultimate threat of unfollowing, users can signal their absolute boundary-setting against weird internet behavior.