The 'Oh God Why' meme is a staple of the early 2010s rage comic era, featuring a character with a purple-tinted face expressing profound realization and regret. It first gained traction on Reddit in late 2011, typically used as the final panel in a comic strip depicting a flashback to a social blunder or a cringeworthy childhood memory. The character's wide eyes and shadowy face perfectly capture the visceral feeling of a sudden, intrusive memory of a past mistake. While rage comics have largely evolved into more modern formats, 'Oh God Why' remains the universal digital shorthand for self-inflicted embarrassment and the haunting nature of one's own awkward history.