The Octopath Traveler meme stems from the iconic promotional artwork and character lineup of the 2018 JRPG by Square Enix and Acquire. Known for its 'HD-2D' aesthetic, the game features eight distinct protagonists, which internet users quickly turned into a template for 'me and the squad' style jokes. Usually, the meme involves keeping the dramatic, painterly background while labeling the characters or replacing them entirely to represent a diverse group of friends or fictional characters. It celebrates the diversity of the game's cast while poking fun at the long hours and character-specific 'Path Actions' that define the gameplay experience.