OckTV and MoeAndET were pioneers of the controversial 'hood prank' genre on YouTube during the early 2010s. Characterized by aggressive social experiments and staged confrontations in various neighborhoods, their videos often featured the catchphrase 'It's just a prank, bro!' when situations escalated. These videos became a massive meme due to their perceived lack of authenticity and the repetitive nature of their 'Gone Wrong' or 'Gone Sexual' titles. Today, the meme is used to satirize clickbait culture, forced social interactions, and the absurdity of internet fame-seeking at any cost.