The 'Hit or Miss' meme features cosplayer Nyannyancosplay (Kat) performing an energetic dance and lip-syncing to the song 'Mia Khalifa' by iLoveFriday. Originally posted to TikTok in late 2018, the video went viral across the internet due to Kat’s expressive movements and the catchy lyrics, particularly the line 'Hit or miss, I guess they never miss, huh?' It sparked a massive wave of parodies, challenges, and 'bait-and-switch' videos where the clip would unexpectedly interrupt other content. The meme remains a cornerstone of early TikTok history, representing the platform's power to turn niche cosplay videos into global cultural phenomena.