The NXIVM sex cult allegations became a massive cultural phenomenon following the 2018 arrest of founder Keith Raniere and actress Allison Mack. Originally marketed as a multi-level marketing company and self-help group, the organization was revealed to harbor a secret society called DOS, where women were branded and coerced into sexual servitude. Memes surrounding NXIVM often utilize a mix of shock and dark irony, highlighting the stark contrast between the 'Executive Success Programs' corporate facade and the grim reality of the cult's internal practices. These templates frequently gain traction during true-crime documentary releases like 'The Vow' or 'Seduced,' serving as a medium for social commentary on manipulation and celebrity involvement in high-profile scandals.