The 'Nothing Beats a Jet2 Holiday' meme is a staple of British internet culture, drawing inspiration from the airline's ubiquitous and upbeat advertising campaigns, most notably featuring Jess Glynne’s hit 'Hold My Hand.' The meme usually pairs the brand's optimistic slogan with images of chaotic airport behavior, stag do antics, or the specific relatability of a budget package holiday to the Mediterranean. It thrives on the contrast between the shiny, corporate promise of a perfect vacation and the gritty, often hilarious reality of British tourists abroad. Since the mid-2010s, it has evolved into a versatile template used to describe any situation where a moment of pure bliss is found amidst absolute chaos.