The 'Not You' (also known as 'Tú No') meme involves a grid of images—most commonly celebrities, fictional characters, or food items—where every subject is praised except for one specifically targeted individual. It gained significant traction in 2017 after a version featuring legendary musicians excluded a controversial figure from the group. The format typically utilizes a multi-image grid with the 'outsider' placed in a specific square, often accompanied by the text 'Not You' or the Spanish translation 'Tú No.' It is a popular tool for internet communities to express collective disdain for a specific member of a genre or franchise while celebrating everyone else.