The 'Not Wordle' meme gained traction during the height of the Wordle craze in early 2022, when Twitter and Facebook feeds were dominated by green, yellow, and gray square grids. As a reaction to the saturation of these scores, creative internet users began subverting the format by creating grids that initially looked like legitimate scores but actually formed shapes, spelled out words, or represented entirely different games. The meme serves as a playful jab at the internet's collective obsession with the daily word puzzle, allowing users to express their fatigue or humor through the very visual language of the game itself.