The 'Not Tim and Eric' phenomenon refers to content that mimics the surreal, awkward, and intentionally low-quality production style popularized by the comedy duo Tim Heidecker and Eric Wareheim. Originating largely from a dedicated subreddit, the concept celebrates 'accidental' surrealism found in real-world media—such as bizarre local access television, cringeworthy corporate training videos, and unsettlingly weird vintage commercials. Unlike intentional satire, these memes focus on content that feels like it belongs in the 'Awesome Show' universe despite being completely earnest. It is used online to categorize anything that induces a specific blend of discomfort, confusion, and niche hilarity, proving that sometimes reality is weirder than fiction.