The 'Not Now, Son' meme originated from a comic strip by Nicholas Gurewitch in The Perry Bible Fellowship, titled 'Cody's Wish.' It depicts a young boy attempting to share a profound or surreal realization with his father, only to be dismissed with a blunt 'Not now, son' as the father remains preoccupied. The meme's popularity stems from its relatable (and often dark) humor regarding parental neglect or being overly consumed by trivial tasks. Internet users frequently adapt the template to show characters being ignored in favor of video games, hobbies, or specific online trends, highlighting the irony of missing out on a major revelation for something minor.