The 'Norman Reedus Holding Things' meme features Sam Porter Bridges, the protagonist of Hideo Kojima's 2019 game Death Stranding, cradling an object—originally the Bridge Baby (BB) pod. The meme gained traction shortly after the game's reveal and release, as fans began photoshopping various items into Reedus's hands, ranging from game consoles to food and everyday items. It represents a protective, intense, or overly serious devotion to whatever is being held. The template is widely used to express how much someone values a specific niche hobby, a person, or a fleeting moment of happiness in a chaotic world, paralleling the game's themes of connection and preservation.