The 'Noice' meme features British author and poet Michael Rosen during a performance of his poem 'Hot Food.' In the video, Rosen describes eating a spoonful of hot potato, cooling it down, and then making a distinctive tongue-click sound followed by the word 'Noice.' This specific clip gained massive internet fame on YouTube and social media for its unique expression of satisfaction. It is widely used as a reaction to something being unexpectedly good, satisfying, or 'cool.' Over the years, the meme has evolved into various YTPs (YouTube Poops) and remains a staple of internet culture for its wholesome yet quirky energy.