The 'Bigger Badder Bowser' meme originates from the reveal trailer for Super Mario 3D World + Bowser's Fury on the Nintendo Switch, specifically showcasing the terrifying 'Fury Bowser.' This version of Bowser is colossal, covered in dark sludge, and looks significantly more menacing than his usual self. The meme captures the sheer scale of the character, often used as a 'Big vs. Small' comparison similar to the 'Labelled Monster' trope. It effectively represents overwhelming challenges, unexpected boss fights in real life, or the feeling of being dwarfed by a superior force. Fans use the cinematic shots from the trailer to juxtapose Bowser's massive size against Mario’s small stature, making it a perfect template for highlighting dramatic power imbalances.