Nintendo Labo, launched in 2018, is a series of DIY cardboard kits that interact with the Nintendo Switch console. While innovative, the product line immediately became a target for internet humor due to its relatively high price point for what many perceived as simple cardboard. Memes often highlight the absurdity of paying premium prices for paper products or compare Labo kits to everyday household trash. Beyond the 'expensive cardboard' jokes, the meme is also used to represent low-budget engineering or DIY 'hacks' that look rudimentary but somehow work. It remains a staple for fans to mock corporate branding and the loyalist nature of gaming communities who will buy anything with a Nintendo logo.