The Nightmares Fear Factory meme originates from a haunted house attraction in Niagara Falls, Ontario, which famously captures photos of guests at their most terrified moments. Since these photos began being posted online in the early 2010s, they have become a staple of internet culture due to the raw, exaggerated expressions of fear and the funny ways groups of friends clutch onto one another. The meme is typically used as a multi-object labeling format, where the unseen 'monster' represents a looming problem, and the terrified visitors represent the user or various groups trying to hide from or confront their fears. Its enduring popularity lies in the relatable and often embarrassing vulnerability captured in the pitch-black environment.