The newspaper meme, famously known as the 'I Should Buy a Boat' cat, features a sophisticated-looking cat in a morning robe reading a newspaper at a kitchen table. The image actually originated from the 2005 music video for Björk's 'Triumph of a Heart,' directed by Spike Jonze. The meme gained massive popularity on Reddit in early 2012 when a user paired the still frame with the caption 'I should buy a boat.' Today, it is universally used to represent a sudden, often expensive or impractical realization that strikes someone while performing a mundane daily routine.