NeverSeconds began in 2012 as a blog by 9-year-old Martha Payne, who documented her daily school meals in Scotland to raise money for charity. The blog gained international attention after her local council attempted to ban her from taking photos, triggering a classic instance of the Streisand Effect where the censorship attempt only amplified the original message. Today, the NeverSeconds template is used to satirize poor quality institutional food, highlight corporate or governmental overreach, and celebrate the power of grassroots digital activism.