National Masturbation Month was established in 1995 by the retailer Good Vibrations to promote sexual health awareness following the dismissal of Surgeon General Joycelyn Elders. On social media, the month of May has become a playground for viral memes that joke about the 'celebration' of the event, often using hyperbole and self-deprecating humor. These memes frequently contrast with the discipline of 'No Nut November,' positioning May as a period of uninhibited self-love. It serves as a lighthearted way for the internet community to engage with sex-positive topics through a lens of relatable, sometimes absurd, comedy.