The 'My Next Chapter' meme originated from NBA superstar Kevin Durant’s 2016 announcement on The Players' Tribune, where he revealed his decision to leave the Oklahoma City Thunder for the Golden State Warriors. The original graphic featured a minimalist photo of Durant with the caption 'My Next Chapter.' Because Durant joined a team that had just set a record for regular-season wins, the internet immediately turned the image into a satire of 'jumping ship.' It is now widely used to mock athletes, politicians, or companies who abandon their current situation to join a superior competitor, symbolizing the ultimate 'if you can't beat 'em, join 'em' move.