The 'My Brand' meme originates from a 2012 television commercial for the contact lens retailer 1-800-Contacts. In the ad, a man is told that his specific brand of contacts has arrived, to which he dramatically responds, 'Look! Look with your special eyes!' and then screams, 'MY BRAND!' as his eyes bulge in comedic realization. The clip quickly went viral on platforms like YouTube and Tumblr, often being remixed into Gmod animations or used as a reaction to seeing a favorite product or a niche obsession. It remains a staple of early 2010s internet humor, perfectly capturing the absurdly intense enthusiasm one might feel for a specific brand or hobby.