Murph was introduced by NERF in June 2022 as a 'creature made of foam' and the brand's first official mascot. Described as ageless and genderless, Murph’s shaggy appearance—constructed entirely from blue and orange foam darts—immediately went viral for being more than a little unsettling. The internet quickly dubbed Murph 'nightmare fuel,' comparing the character to Gritty or other chaotic sports mascots. Memes typically revolve around the mascot’s chaotic energy, its intimidating silhouette, and the sheer irony of a cuddly brand representative looking like a tactical entity. Murph has since become a symbol of brand eccentricity and a favorite for 'unhinged' corporate comedy and situational horror jokes.