The Molchat Doma meme primarily revolves around the cover art of the Belarusian band’s 2018 album, 'Etazhi,' which depicts the Hotel Panorama in Slovakia. This image of Soviet-era brutalist architecture became an internet sensation, serving as the visual anthem for the 'Doomer' subculture and fans of dark wave music. Popularized further by the viral success of their track 'Sudno' on TikTok, the imagery evokes feelings of urban isolation, nostalgia for a past one never lived, and the gritty reality of Eastern European aesthetics. Today, the template is used to express melancholy, existential dread, or simply to celebrate the unique post-punk atmosphere that the band represents.