In late 2019, musician and activist Moby debuted a massive 'ANIMAL RIGHTS' tattoo on his neck to commemorate his 32nd anniversary of being vegan. The bold, block-letter ink immediately went viral, sparking a wave of memes ranging from genuine support for his activism to jokes about the stereotypical vocalness of vegans. The image is frequently used to represent someone who makes their personality or beliefs impossible to ignore. On the internet, it serves as a visual shorthand for extreme dedication or the 'how do you know someone is vegan' punchline, making it a staple in lifestyle and dietary humor circles.