The 'Mission Failed, We'll Get 'Em Next Time' meme originates from the 2007 first-person shooter Call of Duty 4: Modern Warfare. It is the signature voice line heard at the end of a losing multiplayer match, delivered by the character Gaz (or Ghost in later iterations). While initially a standard gameplay notification, the internet adopted the phrase and its accompanying 'Mission Failed' screen to mock real-life failures, awkward social interactions, and minor inconveniences. It serves as the ultimate self-deprecating punchline, suggesting that while the current attempt was a disaster, there is always a humorous hope for a comeback in the next round of life.