The Miss Utah 2013 Flub meme stems from a viral moment during the Miss USA 2013 pageant when contestant Marissa Powell was asked about the gender wage gap. Her response quickly devolved into an incoherent word salad that included the famously confusing phrase 'create education better... especially the men.' The clip immediately went viral on YouTube and social media, becoming a shorthand for times when someone is trying to sound smart while being completely lost. Today, the template is used to represent awkward explanations, public speaking failures, or any situation where a person's brain simply stops functioning mid-sentence.