The 'Millennials Are Killing' meme is a satirical response to a recurring trend in business journalism where outlets blamed the millennial generation for the decline of traditional industries, ranging from Applebee's and golf to napkins and diamonds. Gaining massive traction around 2016, the meme mocks the absurdity of these clickbait headlines by highlighting the economic realities or changing preferences that actually drive these shifts. Users often employ the template to create fictional, hyperbolic headlines that blame millennials for 'killing' increasingly ridiculous things, effectively turning a defensive generational critique into a shared cultural joke.