Mid is an internet slang term used to describe something as mediocre, average, or underwhelming. While it has roots in cannabis culture to describe low-grade weed, it exploded into mainstream internet culture around 2021 via TikTok and Twitter. The term is most famously associated with a viral clip of pro-wrestler Maxwell Jacob Friedman (MJF) insulting the city of Cincinnati, though it has since become the go-to insult for everything from movies to music albums. It is frequently used as a low-effort but highly effective bait to provoke fanbases by suggesting their favorite high-budget productions are merely middle of the road.