Michael James Schneider, an artist and writer also known as @blcksmth, became a viral sensation for his creative use of Mylar balloon letters to express complex emotions and social critiques. Starting around 2017, his photos—often featuring him holding shiny gold balloons that spell out phrases like 'I'M ANXIOUS' or 'PIZZA IS MY VALENTINE'—resonated deeply with internet culture's shift toward radical honesty and vulnerability. The template is widely used to communicate things that are difficult to say or to highlight the absurdity of modern life through a festive medium. It remains a staple for anyone looking to pair aesthetic appeal with dry, self-deprecating humor.