The Michael Bublé eating corn meme originated from a paparazzi photograph taken in April 2016 while the singer was visiting Disneyland. The image went viral because it captured Bublé consuming a cob of corn vertically from the top, rather than the standard horizontal 'typewriter' style. Internet users immediately jumped on the absurdity of the photo, suggesting that Bublé might actually be an alien or a robot who doesn't understand basic human customs. The template is now widely used to represent situations where someone is doing something completely wrong despite it being common knowledge, or to illustrate feelings of social incompetence and awkwardness.