The Merida Brave meme stems from the 2012 Disney/Pixar film Brave, featuring the headstrong Scottish princess Merida. The most popular meme formats involve her wild, untamable hair or her defiance during the archery tournament where she famously declares she will be shooting for her own hand. These memes often represent themes of independence, rebellion against societal expectations, or simply the chaos of having messy hair. Over time, the image of Merida has become a staple in the meme community for anyone expressing a fierce, DIY attitude or reacting to family pressure with a touch of sarcasm.