Mary Burke, widely recognized by her social media handle BigTTMagee, became a viral sensation primarily through TikTok and Twitter. Known for her distinct facial features and expressive videos, her image has been adopted by various internet subcultures as a versatile reaction meme. Users often pair her photos with captions describing high-confidence moments, 'main character' energy, or deadpan reactions to everyday situations. Her rise to meme fame is a testament to the power of social media personalities whose unique style resonates with Gen Z humor, evolving from individual content creation into a widespread visual shorthand for specific moods and ironies across the web.