The Martin Neumaier meme originates from a series of disturbing and graphic videos featuring the former German FDP politician. In the footage, which surfaced in mid-2024, Neumaier is seen performing various unsanitary acts, most notably licking a public toilet seat and appearing in a state of undress covered in feces while making inflammatory remarks. The videos caused immediate political fallout, leading to his resignation and widespread shock across social media platforms like X and Telegram. Online, the imagery is used primarily as a 'shock' reaction or to criticize the bizarre scandals within political spheres. Users often employ the template to express extreme disgust or to parody the absurdity of the situation.