In March 2012, Marilyn Hagerty, a long-time columnist for the Grand Forks Herald, published a review of a local Olive Garden that unexpectedly captivated the internet. While online food criticism is often cynical, Hagerty's review was noted for its absolute sincerity, detailed descriptions of the 'largest and most beautiful' restaurant in town, and praise for the 'warm and comforting' food. The review became a viral sensation, sparking a debate about elitism in food culture and eventually leading to Hagerty appearing on national television and even being a guest judge on Top Chef. Today, the meme is used to celebrate wholesome sincerity, mock food snobbery, or simply express genuine love for chain restaurant comfort food.