The Maitake Guru Guru meme features a mascot character of a Maitake mushroom performing a frantic, repetitive spinning dance, originally stemming from a commercial by the Japanese company Hokuto Corporation. The term 'Guru Guru' refers to the sound or motion of spinning in Japanese, which perfectly matches the character's hypnotic movements and the upbeat background music. It gained massive traction on platforms like TikTok and YouTube, often categorized as 'brain rot' or 'schizoposting' due to its repetitive and absurd nature. Users typically use the template to represent hyperactive thoughts, obsessive behavior, or the feeling of being stuck in a mental loop while attempting to focus on simple tasks.