The 'MacBook Craig' meme features Craig Federighi, Apple’s Senior Vice President of Software Engineering, peering enthusiastically from behind the lid of a MacBook. This iconic visual originated during the Apple Special Event in November 2020, specifically during the unveiling of the first M1-powered Macs. The cinematic shot of Craig dramatically opening the laptop to transition into the next segment became an instant hit due to his intense expression and the 'jump-scare' vibes. It is widely used to represent someone spying, the sudden appearance of a new tech feature, or the feeling of being watched by big tech companies.