The Lyra Plushie meme refers to a notorious piece of fan merchandise featuring the character Lyra Heartstrings from My Little Pony: Friendship is Magic. The plushie gained internet infamy due to a specific design choice—a hole in the bottom—that led to its association with 'cursed' internet content and the more controversial side of the brony fandom. While the original product was arguably intended for display or holding small objects, it quickly became a symbol of 'knowing too much' about internet subcultures. In meme culture, it is often used as a litmus test for internet purity or as a reaction image to signify that something is deeply wrong or unsettling.