The term 'Lumbersexual' gained viral traction in the early 2010s to describe an urban fashion trend where men adopted the rugged, outdoorsy aesthetic of traditional lumberjacks without ever stepping foot in a forest. Characterized by thick beards, plaid flannel shirts, and high-end work boots, the trend became a prime target for internet memes that highlight the irony of looking like a survivalist while working a tech job. The meme typically contrasts a rugged exterior with pampered city habits, like spending more on beard grooming than on actual tools. It remains a popular way to satirize the performative nature of modern hipster culture and the shift in masculine fashion trends over the last decade.