The 'Love Is in the Air? Wrong' meme is a popular bait-and-switch format used to subvert romantic expectations with cynical or scientific punchlines. It often features a person wearing a gas mask or an image associated with toxic environments, contrasting the sweet idiom with a harsh, literal, or absurd alternative like 'Nitrogen,' 'Gas Leak,' or 'Carbon Monoxide.' This meme gained massive traction across social media platforms like Twitter and Reddit as a way for users to express their skepticism toward romance or to simply engage in dark humor. It serves as the perfect template for anyone looking to shut down sentimentality with a sharp, unexpected dose of reality.