The Lorde 'Royals' meme stems from the 2013 breakout hit by New Zealand singer-songwriter Lorde, specifically targeting the excessive materialism found in modern pop culture. The song's core message—'And we'll never be royals / It don't run in our blood'—became a rallying cry for the relatable internet generation. Online, the meme often juxtaposes the lyrics against images of mundane or low-budget situations, highlighting the contrast between high-end luxury and everyday reality. It also gained traction through its connection to the Kansas City Royals baseball team, bridging music and sports culture in a unique way.