Loona is the hellhound receptionist of I.M.P. in the hit indie animated series Helluva Boss, known for her apathetic, cynical, and rebellious personality. Since her debut in 2019, she has become a central figure in the show's massive online fan community and a staple of internet meme culture. Memes featuring Loona typically leverage her 'don't care' attitude, her constant phone use, or her sarcastic remarks to represent relatable moments of indifference or social awkwardness. Beyond her personality, her distinct character design has led to a wide variety of fan-made templates, making her the go-to character for expressing teenage angst, adult apathy, or simply being unimpressed with the world around you.